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It's a matter of national pride almost. This sort of thing doesn't just happen in Japan, of course.

It's a matter of national pride almost. This sort of thing doesn't just happen in Japan, of course.

It's a matter of national pride almost. This sort of thing doesn't just happen in Japan, of course.

$70?

$70?

$70?

And I didn't even get that much. I don't even understand. I literally, I literally don't understand. $41 on three items at a small town grocery store. So you're supposed to spend $300 to $400 to $500 a week just to feed your family now?

And I didn't even get that much. I don't even understand. I literally, I literally don't understand. $41 on three items at a small town grocery store. So you're supposed to spend $300 to $400 to $500 a week just to feed your family now?

And I didn't even get that much. I don't even understand. I literally, I literally don't understand. $41 on three items at a small town grocery store. So you're supposed to spend $300 to $400 to $500 a week just to feed your family now?

I think if you go to any grocery store right now, the inflation and just the price of everything is just exorbitant.

I think if you go to any grocery store right now, the inflation and just the price of everything is just exorbitant.

I think if you go to any grocery store right now, the inflation and just the price of everything is just exorbitant.

I have a family of four, and it's just been wild to watch the bill rack up, you know, in the past couple of years. It feels like a major investment every time we go to the grocery store these days.

I have a family of four, and it's just been wild to watch the bill rack up, you know, in the past couple of years. It feels like a major investment every time we go to the grocery store these days.

I have a family of four, and it's just been wild to watch the bill rack up, you know, in the past couple of years. It feels like a major investment every time we go to the grocery store these days.

They are bringing in thousands and thousands and thousands of products from thousands of different manufacturers, big and small. And they are then curating a truckload of all of these different products to bring to a grocery store.

They are bringing in thousands and thousands and thousands of products from thousands of different manufacturers, big and small. And they are then curating a truckload of all of these different products to bring to a grocery store.

They are bringing in thousands and thousands and thousands of products from thousands of different manufacturers, big and small. And they are then curating a truckload of all of these different products to bring to a grocery store.

Exactly. And if you are smaller or more niche, you are not going to have your own trucks. So you rely on a third party to do that work for you.

Exactly. And if you are smaller or more niche, you are not going to have your own trucks. So you rely on a third party to do that work for you.