AG Gregoroff

He'd go to a hotel and

check in and then call a staff and be like, let's get the out of here.

This place sucks.

You know?

So he wanted everything to be like the Ritz Carlton where not opulent, but where the service, everything was thought up.

Everything had a reason.

And the customer experience was amazing.

very well planned out.

So because of that, I did really well at Apple, extremely well.

And then I've taken a lot of that that I've learned there and I've applied it to my own company.

But it's having a different way of thinking.

So I'll give you an example, like when it comes to customer service.

It's a good example.

If you had a problem with your phone, so let's say your phone's not making calls, or whatever the issue is.

We call Verizon right now, and you're gonna get what?

Probably the Philippines, maybe India.

You're gonna get somebody on there who's not very good, and they're gonna say, how can I help you today, sir?

And you have to repeat yourself a bunch of times.

You're gonna complain.

And they're going to not really understand what the problem is.