Matthew Cox | Inside True Crime Podcast
This CEO Took On Jeter & Wes Watson And Got Rich Doing It | AG Gregoroff
12 Dec 2025
Chapter 1: What does comfort mean to the host?
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I get him in a headlock. This is a fictional story, right? That's what my lawyer told me to say. He's like, you know who that was? That's Derek Jeter. That Wes Watson kid. Growing up in San Diego, you know what he went to prison as?
He was a...
Hey, you guys, I want to let you know that this podcast is heavily edited. Some of the content was just too, let's say, raw for YouTube to get monetization. There are a couple of stories that are just we couldn't put on the podcast at all. If you want to watch the unedited version of the podcast, go to Patreon. We'll have the uncensored version on Patreon. It's $10 a month.
But either way, you can watch it here. It's just going to be edited. I appreciate you guys watching. Check out the podcast.
I grew up in San Diego in an Oceanside Vista area, which is the northern part of San Diego County. It's a little bit more rural. It's outside of the city. But when we grew up, I was born in 78. So I was a little kid in the early 80s. It was all agriculture. It was all migrant Mexicans coming over to work the fields, tomato fields, avocados. Just stuff like that, like really, really rural.
Not like how you picture Southern California nowadays with big, beautiful, bustling houses. There was a little bit of that maybe down in like La Jolla and stuff. But where we grew up and then just north of us in Orange County, it was called Orange County because it was just nothing but orange groves. So really agriculturally based.
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Chapter 2: What traumatic experiences shaped the host's childhood?
My dad was a really good guy. He was a truck driver, and we grew up Jehovah's Witness, which is so lame. I didn't realize how lame it was until I became an adult. I was always kind of a bad kid, but he would try to get us to go to church and stuff like that, but I was a maniac. I was like taking a coyote inside of a building. They're just going to destroy everything. I was terrible in school.
I couldn't hold still like, you know, typical kid stuff. But when I was a little kid, like six years old, we were like watching TV at night. And I heard we heard some like rustling around on our porch. And my dad opens the front door. And, you know, back then there was no LED lights. There's like a tiny 15 watt light bulb on the porch. You could barely see basically candlelit. Right.
And there's this Mexican guy just I mean, dozens and dozens of times. And he's bleeding and just blood's gushing out of him. And he's sitting in my grandfather's wooden, like, rocking chair that he would hang out at and, like, you know, drink during the day. And he's just sitting there bleeding to death. And, like, at six years old, we just watched this guy die.
And then, you know, you'd go to the liquor store. My dad would go grab some beer. We'd go to the liquor store, and, like, it'd be taped off. Like, you couldn't go into the store because some guy got shot or there was a shooting or drive-bys were really big back then. So we just kind of grew up in that environment, you know, we grew up really poor, but we always had like, don't do this.
This is right and wrong. But, you know, we grew up really bad. And you couldn't like, you know, go to we is it's like you and your brother, me, my brother, my sister. And then just there's a couple of guys from the neighborhood, you know, that I grew up with that was close to. Is your dad around at all? He died of cancer. He died of cancer right when I started my company. Oh, OK. Sorry.
And I remember like in third grade, we were, you know, third grade, you get to school, you play on the playground. There was some dude that was dead in the playground. He died overnight shooting, whatever. I remember us being pissed that we couldn't go play because this dude was just sitting there dead. And we're like, we just play around him.
Could we go play on the monkey bars like a few feet away from him? Like the swings? Nothing. Right. That's just how we grew up.
Well, I mean, was your dad around when you were a kid? You said he was a truck driver. So he was a truck driver.
He was local, but he'd be gone all day. So my grandma would raise us. And then my great-grandma... So my dad's side's all Russian, and my mom's side's from Cuba. So everybody on my dad's side lives to be really old, except he got cancer, but everybody else lives to be super old. So my great-grandma was over 100. She was around in the 80s when I was a kid. She was born...
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Chapter 3: How did growing up around violence affect the host?
To do what? Work? No, just to run around and be a maniac. No, we didn't have a lot of role models growing up. I mean, work ethic-wise, we did because all of our relatives worked hard. Right. And my dad loved us, but he didn't teach us like... how to balance a checkbook or like, you know, or how to do your taxes or anything like that. So he loved us. He fed us, but he didn't teach us anything.
Right.
You know, he's working all day trying to make a living. It's hard enough just to keep. Keep a roof over everybody's head.
And me and my sister talk about this. We're like, I don't think that our parents ever taught us anything. Like everything I know nowadays I learned as an adult or from other people, you know, as examples of other people. We don't learn shit as kids. Could read a little bit, could write a little bit. But I learned to read and write way better as an adult than I ever did as a kid.
Right. So when did you start getting in trouble, like real trouble? I want to say in high school, but you didn't make it to high school. Yeah, so way before that.
So even in middle school, they had this bus that would take the bad kids out. Because I wasn't the only bad kid. We were all bad. Kids were getting shot in middle school. You're 11, 12 years old, somewhere in that range. I started getting tattooed when I was 13. My brother was sleeved. Is he like a Mormon or something?
He probably hears way crazier stuff than this. Listen, the worst stuff he's ever heard in his life has been the first podcast we did. I remember glancing over at his face and Colby's just like, the look on his face was like, I may have made a mistake. That's funny.
That's funny. But I mean, it was always bad. My brother was older than me and he was running around with dudes that were he was a professional skateboarder. So he was running around. They were smoking and smoking cigarettes and stealing motorcycles like dirt bikes and skateboarding and just running around doing that sort of stuff.
So I hung out a lot with my brother's older friends, even though I didn't skateboard. And then coincidentally, one of my brothers. So my so I'm 13. My brother's I think he's it would be 18. And then he had a friend that was older than him, probably about 20. So I'd hang out with this dude that was 20 years old. And he met this dude, this Brazilian guy.
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Chapter 4: What led to the host's early encounters with the law?
It was nothing. How old were you then? God, probably 15, 16, somewhere in there. Okay. But our house got raided and my dad was like, you know, he didn't really cuss. He was like, what the fuck? Right. And then I would always hang out at the neighbor's house. They went and knocked on the neighbor's door and said, hey, can we look to see if AG's in here? And they're like, yeah.
And they, you know, so even my neighbors to this day, they're like, remember when you got our house raided by the cops? They technically knocked and asked, but still. So that was the kind of the first things we would do. But most of the stuff I would do would just be violence related. You know, we'd just be fighting, violence, have an argument. Somebody would get mostly stuff like that.
That was more of my thing. And then I went to go pick up, me and my brother went to go pick up one of our buddies, worked at the gas station. We pull up and our other buddy's already there and he's fighting these two cholos. And so I jumped out of the car and I just, I go and help him real quick. And, and he's having a, he's having his handful with these two cholos. Right.
And he pulls out a box cutter and just And it just turns into a big, big, big mess, right? So one of the guys, but thank God for him, there was an ambulance that was filling up fuel, and they worked on him right away. So from there, we went back to my brother's apartment, and the guy that we originally went to go see that worked at the gas station, he was on parole.
And he gave up where we were, right? Right. And then so the cops pulled up to the apartment and we jump out the second story window. We start hopping fences and we took off. And then the cops have the whole place surrounded. And we we break through this like fence and we go into a golf course.
And I go all the way around the whole block and come up back behind the cops and take my brother's truck. It was like he had like a bottle opener that we started with. The ignition was it was an old truck. Right. So I came up through the cops. I was like, hey, can I just get my truck? I got to go to work. And they're like, where's it at? I was like, it's that blue one right there.
And they're like, just kind of look around. I'm like, all right, hurry up, hurry up, hurry up. And they're still focused on the building, not realizing we've already went out and circled completely around. So I went and picked up my brother and our other buddy, and we went to Vegas.
Because that guy, my brother's older friend I mentioned earlier that I did jiu-jitsu with, he had relocated to Las Vegas. So we fled to Vegas thinking that this dude that just got s*** was dead. How old were you? Probably 16. Jesus, we're not even out of your teens. Okay. Yeah. So we go to Vegas and we hang out in Vegas for a while and kind of, you know, some stuff.
We get in a lot of trouble in Las Vegas, a ton. Like what? Fighting, concerts, going to concerts and just getting in big fights.
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Chapter 5: What training do Navy SEALs undergo?
So that's the training they put us through. It's easy. It's a piece of cake.
Yeah, we interviewed a SEAL, a Navy SEAL, the other day. He failed a drug test for steroids, and they asked him to leave. And then he ended up going—well, then he went to work. He worked for a few years, and then he ended up going to the French Foreign Legion for five years. Oh, wow. And then after five years, he was a few months shy of the five years they asked him to leave.
because he started a YouTube channel and they wanted him to take it down.
Chapter 6: How does water impact performance in military training?
Like he was a YouTube channel about being in the French foreign Legion. He was a guy you guys just had on, right? Yeah. But he started getting kind of popular and they were like, look, you need to take this down. And he was also doing personal training, kind of personal coaching. And he was like, like I was making, like I knew this was what I wanted to do in life. I'm a few months shy.
They're saying, take it down.
you know or leave and he's like like this is making me a ton a chunk of money it's what i want to do so he's like i'm going to leave and he said he left on good terms they were just like you could but you have to leave okay or take it down he's like yeah i'm not gonna take it down so yeah let's do some gnarly training all my seal buddies they're like dude we've done zero water missions i did 20 years yeah but that's what he said too he was like the seals was um
sea, uh, sea, what? Something. It's sea, air, land. Sea, air, land. Yeah. So, okay. So he was like, he was like, people think that it's all water missions. He's like, but I don't think, I think he said the same thing.
I think the S and the E is sea and then it's air and then it's land.
Okay. Yeah. Yeah. He, uh, but he was same thing. He's like, no, I don't, I didn't do any water. Cause I was the, to me, I think seals, I think of them coming in on the raft.
Yeah.
The beaches.
And they're trained to do that, but that was like World War II, or sorry, that was Cold War, you know, 80s, 90s. Swim up, put like a limpet mine or something on like an enemy vessel, blow it up, you know, things like that. They can do all those things, but it's... they're more utilized, like drop them in a helicopter, kick a door.
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Chapter 7: What are the challenges of escaping a submerged car?
I rolled down the window, got out, and it floated for like an hour and a half, and then it sank. And then when the tow truck came, I swam the cable out to it, connected it to it, and we pulled it back out of the water. Was it trash? Yeah. Oh, yeah.
Once the water hits the dash, it's considered total. Okay. What's like some of the hardest training that you have to put the SEALs through or the military through, like a water mission?
So for most guys, a SEAL or like Marine Recon, any of those guys, they're going to go through our training and breeze it because they're so comfortable in the water. But the bulk of mankind, as soon as you introduce water, they change. Okay. They change. If you're like, hey, dude, you got to fight this scary guy. I'm like, okay, let's take him in the water.
I'll fight him in the water because water is going to break. It's a great equalizer. You take people in the water, they don't know how to act. They don't know what to do. They freak out. They panic. They don't know how to swim. Most guys who know how to swim in a pool can't really swim in a swimming environment. If they had to swim 100 yards, most guys are going to die. Most guys.
There's plenty that could do it. But if we put a million guys in the pool, just a random million of the population, dude, I would guess 90% of them are going to drown. Maybe more. People just suck at swimming. How long can you hold your breath? That's a great question. For the rest of my life. I can hold my breath for the rest of my life.
So I could go underwater, hold my breath until I completely pass out.
How long is that? A minute, two minutes?
It depends what we're doing. Right. So there's two types of breath hold. There's a working breath hold where like let's say me and you are underwater and we're wrestling. That's working. Or you're underwater, you're swimming. And then there's a static breath hold where like the static breath hold is the I'm in my buddy's jacuzzi. I put my arms on the side. I go face down. I'm calm.
I hold my breath. that breath hold isn't worth anything because you're never using that breath. So me and you were in a pool, you go underwater and you just hold your breath calmly. Let's say you hold your breath for a minute, two minutes, whatever. That breath doesn't apply because you're not going to be using it.
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Chapter 8: How does AG Gregoroff's past influence his business approach?
It's your lungs ability. But it's also even if you're practicing within the day. So let's say we went to the pool right now. Our first ones would suck. And then as the day progressed, we would get dramatically better. Right. So you could you could gain a lot of breath holding experience just throughout the course of a day.
And have you ever passed out underwater, like holding your breath that long? No, not completely.
Okay. So when you do it a lot, you get a tell. Like every person will have their own thing. Mine is like a severe pulsing in my inner thigh that's like my arteries struggling for – there's too much carbon dioxide in my body. It's usually not air you need. It's usually the – you need to expel the carbon dioxide being built up by your muscles.
That's usually what's giving you the I got to breathe. Right. Some of my buddies will start to get tunnel vision where like their vision will close in and close in and close in. Mine will do that too. But my thigh, I'm going to burn in my thigh. They'll tell me, okay, I probably am within 20 seconds of blacking out.
I don't know if we answered it with all explanation. So how long do you think, like if you're just static? Is it like five minutes, ten minutes?
No, no, no. Those are world record numbers. So like a static breath hold, I think when we tested it last, it was like two minutes, just static sitting there. But my working breath hold is what I'm stronger at, even though it's smaller. So I can move efficiently underwater. I could – move efficiently underwater.
So in like, let's say a minute and a half of holding my breath underwater, I could do a lot of stuff in that time versus just on the surface. Maybe it's two minutes, but I'm not doing anything. So that breath holds not worth anything. Does that make sense? Yeah. So if we were just sitting there, you're just sitting there.
I'm not getting anything. I'm not accomplishing anything other than holding my breath.
So we would go out on our lunch break. We would swim out to like the San Clemente pier. It's out. It's, I don't know, a little bit less than a quarter of a mile. It's out there quite a ways. And then we'd get to the end and then we do what's called a soil sample. So we're all treading water and say there's eight of us. Everybody goes down. You got to come back with some dirt.
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