AJ Prasad

Well, actually, the strategy is just the beginning.

And what we learned, we started with all strategy because that is my background, actually, in the corporate world.

But I just learned that the small businesses, strategy is not good enough.

You really have to help them execute their strategies because most of them are not

don't understand even what the strategy is.

So we start with strategy for our businesses, and then we do complete execution, everything digital.

Think of it that we are the digital marketing department of our clients.

Exactly, because, you see, the agency, I mean, the biggest reason is I enjoy that.

You know, that is something that I find challenging.

Every client has a unique challenge.

And we have to come up with unique solutions.

So that is really stimulating for me.

And the second thing is that there's a difference in both business models in the sense that transcription is like a retail model.

People come in and they upload the file.

And if they don't come in, we don't have any revenue.

Versus the digital marketing agency, it is different.

you get a recurring revenue.

So I really am not dependent on new sales in any month to hit that target that I was talking about, the volume.

So we have consistent volume and we just keep on adding it.

So it is a more stable business.