Ajay Prakash

And something I say internally sometimes is there's a lot to do, but we don't have to do a lot. And what that means is that there's only a few things we have to really get right to have a successful year. And so what we have evolved to is at the beginning of the year, we start with a one-page strategy. And on that one-page strategy, we'll have an overarching company goal.

We'll have a couple areas where there are key initiatives and I like to work in frameworks. There'll be two or three pillars at most and then some core metrics. What we want to do is have kind of this overall overarching alignment across the company. You know what we're working towards. Everyone has a job to do and it's in service of this broader goal.

We'll have a couple areas where there are key initiatives and I like to work in frameworks. There'll be two or three pillars at most and then some core metrics. What we want to do is have kind of this overall overarching alignment across the company. You know what we're working towards. Everyone has a job to do and it's in service of this broader goal.

We'll have a couple areas where there are key initiatives and I like to work in frameworks. There'll be two or three pillars at most and then some core metrics. What we want to do is have kind of this overall overarching alignment across the company. You know what we're working towards. Everyone has a job to do and it's in service of this broader goal.

And so, you know, last year in 2024, there was a lot of focus on unlocking efficient growth while achieving profitability. That was sort of the overarching company goal or demonstrating profitability. And our pillars were around growth, profitability, and operational excellence. And so it was very clear, you know, if you're working on something, it should be in service of one of those.

And so, you know, last year in 2024, there was a lot of focus on unlocking efficient growth while achieving profitability. That was sort of the overarching company goal or demonstrating profitability. And our pillars were around growth, profitability, and operational excellence. And so it was very clear, you know, if you're working on something, it should be in service of one of those.

And so, you know, last year in 2024, there was a lot of focus on unlocking efficient growth while achieving profitability. That was sort of the overarching company goal or demonstrating profitability. And our pillars were around growth, profitability, and operational excellence. And so it was very clear, you know, if you're working on something, it should be in service of one of those.

And one of the frameworks I've learned in the past is called it's called this even over framework. When we talk about growth and profitability, they're both really important. But what's more important? And so last year, you know, the internal conversation and the way I described it was profitability even over growth. Right.

And one of the frameworks I've learned in the past is called it's called this even over framework. When we talk about growth and profitability, they're both really important. But what's more important? And so last year, you know, the internal conversation and the way I described it was profitability even over growth. Right.

And one of the frameworks I've learned in the past is called it's called this even over framework. When we talk about growth and profitability, they're both really important. But what's more important? And so last year, you know, the internal conversation and the way I described it was profitability even over growth. Right.

If we have the opportunity to be be more profitable, have the business be stronger, we're going to take that over trying to achieve more on the growth side. As we transition to 2025, we're still putting the final touches in place. And we have all hands next week to start talking about the year and all that. But there'll be a slight change where now it's gonna be growth even over profitability.

If we have the opportunity to be be more profitable, have the business be stronger, we're going to take that over trying to achieve more on the growth side. As we transition to 2025, we're still putting the final touches in place. And we have all hands next week to start talking about the year and all that. But there'll be a slight change where now it's gonna be growth even over profitability.

If we have the opportunity to be be more profitable, have the business be stronger, we're going to take that over trying to achieve more on the growth side. As we transition to 2025, we're still putting the final touches in place. And we have all hands next week to start talking about the year and all that. But there'll be a slight change where now it's gonna be growth even over profitability.

We've demonstrated profitability. We know we're in a good spot, but we still have a lot to do to become that household name and the national brand and really to kind of power all of laundry. And so there's work to be done and we wanna make sure that we're focusing on the right things, but it'll always be kind of,

We've demonstrated profitability. We know we're in a good spot, but we still have a lot to do to become that household name and the national brand and really to kind of power all of laundry. And so there's work to be done and we wanna make sure that we're focusing on the right things, but it'll always be kind of,

We've demonstrated profitability. We know we're in a good spot, but we still have a lot to do to become that household name and the national brand and really to kind of power all of laundry. And so there's work to be done and we wanna make sure that we're focusing on the right things, but it'll always be kind of,

you know, buttoned up into this very simple, easy to digest one page strategy that allows everyone to sort of know, hey, this is what we're going after.

you know, buttoned up into this very simple, easy to digest one page strategy that allows everyone to sort of know, hey, this is what we're going after.

you know, buttoned up into this very simple, easy to digest one page strategy that allows everyone to sort of know, hey, this is what we're going after.

Yeah, absolutely. We've always been focused on social impact. We've always focused on doing the right thing. We already talked a little bit about helping local cleaners and W-2 valets, but we've also taken clothing donations since the beginning. We've donated several tons of clothes over the years. We've provided free laundry to fundraisers.