Ajay Prakash

And the expertise thing, you know, sometimes people will say, oh, you know, you have to work in an industry and you have to have this domain expertise for a long time before you can actually start something. And for me, the expertise that I brought to the table was someone who had always worked really long hours, was always really busy and never had enough time to do. the things I needed to do.

And the expertise thing, you know, sometimes people will say, oh, you know, you have to work in an industry and you have to have this domain expertise for a long time before you can actually start something. And for me, the expertise that I brought to the table was someone who had always worked really long hours, was always really busy and never had enough time to do. the things I needed to do.

And so all of the ideas I was exploring on my own were around removing that friction that a busy consumer has. And at the time, if you think about when you start a company, people will always look and say, hey, why me? Why now?

And so all of the ideas I was exploring on my own were around removing that friction that a busy consumer has. And at the time, if you think about when you start a company, people will always look and say, hey, why me? Why now?

And so all of the ideas I was exploring on my own were around removing that friction that a busy consumer has. And at the time, if you think about when you start a company, people will always look and say, hey, why me? Why now?

The why now at the time was less about PE thinking about old school industries and more about it was when Uber and Lyft were really exploding and people were looking at their phone as the remote control for their lives. And the iPhone had become ubiquitous. And so there were on-demand companies in every vertical, on-demand car washes, on-demand shipping, on-demand house cleaning, you name it.

The why now at the time was less about PE thinking about old school industries and more about it was when Uber and Lyft were really exploding and people were looking at their phone as the remote control for their lives. And the iPhone had become ubiquitous. And so there were on-demand companies in every vertical, on-demand car washes, on-demand shipping, on-demand house cleaning, you name it.

The why now at the time was less about PE thinking about old school industries and more about it was when Uber and Lyft were really exploding and people were looking at their phone as the remote control for their lives. And the iPhone had become ubiquitous. And so there were on-demand companies in every vertical, on-demand car washes, on-demand shipping, on-demand house cleaning, you name it.

And I think for me, the idea of pressing a button and having something happen was really compelling as a busy professional. And so I was doing my research and I got great advice early on from another founder who said, Hey, as you're working on things, check and see how excited you are. And then a week later, check and see how excited you are.

And I think for me, the idea of pressing a button and having something happen was really compelling as a busy professional. And so I was doing my research and I got great advice early on from another founder who said, Hey, as you're working on things, check and see how excited you are. And then a week later, check and see how excited you are.

And I think for me, the idea of pressing a button and having something happen was really compelling as a busy professional. And so I was doing my research and I got great advice early on from another founder who said, Hey, as you're working on things, check and see how excited you are. And then a week later, check and see how excited you are.

And then a week later, check and see how excited you are. And if in the early days you can't maintain that level of excitement when you have to do research on the industry or have people tell you that's a dumb idea or whatever it might be early on, then there's no way you can maintain that conviction for the 10 or 15 plus years it takes to build a real company that's durable.

And then a week later, check and see how excited you are. And if in the early days you can't maintain that level of excitement when you have to do research on the industry or have people tell you that's a dumb idea or whatever it might be early on, then there's no way you can maintain that conviction for the 10 or 15 plus years it takes to build a real company that's durable.

And then a week later, check and see how excited you are. And if in the early days you can't maintain that level of excitement when you have to do research on the industry or have people tell you that's a dumb idea or whatever it might be early on, then there's no way you can maintain that conviction for the 10 or 15 plus years it takes to build a real company that's durable.

And that was great advice for me because I would dive into different ideas and, you know,

And that was great advice for me because I would dive into different ideas and, you know,

And that was great advice for me because I would dive into different ideas and, you know,

nothing really got me that excited and I think it was a combination of didn't feel like the right space and I didn't have the co-founder and because I think I knew that I wanted someone to do it with me so dry cleaning and laundry was not necessarily in my sights but James grew up in dry cleaning and so when he brought it up all of the pieces kind of fell into place and then we started working on it and I just I just kept getting more and more excited as we were building and I'm glad I did because now it's almost 12 years later and you know I'm still excited but

nothing really got me that excited and I think it was a combination of didn't feel like the right space and I didn't have the co-founder and because I think I knew that I wanted someone to do it with me so dry cleaning and laundry was not necessarily in my sights but James grew up in dry cleaning and so when he brought it up all of the pieces kind of fell into place and then we started working on it and I just I just kept getting more and more excited as we were building and I'm glad I did because now it's almost 12 years later and you know I'm still excited but

nothing really got me that excited and I think it was a combination of didn't feel like the right space and I didn't have the co-founder and because I think I knew that I wanted someone to do it with me so dry cleaning and laundry was not necessarily in my sights but James grew up in dry cleaning and so when he brought it up all of the pieces kind of fell into place and then we started working on it and I just I just kept getting more and more excited as we were building and I'm glad I did because now it's almost 12 years later and you know I'm still excited but