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Alan de Souza

๐Ÿ‘ค Speaker
137 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

What are the top three things that they need to do to kind of get more customers?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So you tell them, okay, listen, if you go and send a case study to your customers with this thing, you would probably get much more replies.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

If you do this, you get much more replies.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So top three things that they can do, and then a personalized link to a personalized video for them about what they can achieve.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So adding more value than expecting them to come and sign up, right?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So if you just go and send out an email saying, okay, listen, why don't you come and sign up?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Why don't you try a demo here?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

People are not going to do that.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

If you go and send that, okay, these are the top three things, but I've also created a video link with a personalized demo for your company.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

People will click on the video.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

If they like it, they'll respond back.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

Yeah, yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So one thing that was very clear for us was we would handle support within our core team itself.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

And whenever people would come on the support channel, which is Intercom, we would kind of understand and listen to them and maybe get book calls with them, right?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

We would, I mean, even till date, we do about eight to 10 calls a day.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

And talk to all of our customers who are in the pro plans and understand what are the problems that they're, how are they using our products?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

What are they using it for?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

How do they achieve whatever they're using it for?

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

So that's what we do.

SaaS Interviews with CEOs, Startups, Founders
How I Built It: $6M/Year Email AI Platform (Bootstrapped)

No, it's not exactly I tried this and it didn't work.