Alan Garnet

We have downsized the churn and the expansion was more because we have a lot of companies that use the JamSpot just for communication.

And because of COVID crisis, they use it for home working.

So it's much more using.

They have to pay more for apps because, you know, we have an inside app store in JamSpot.

You buy for apps to make upsell into the, so they buy some new apps.

perhaps, for instance, a video conferencing or, you know, meetings and stuff like this that they didn't choose before.

So yeah, we have a better upselling this year.

And how are you getting customers today?

What's your CAC?

A CAC is about, I know it's in euro, I would say in euro, so it's about 10,000 bucks in euros.

It's about 8,000 euros.

And where are you spending that money?

All my CACs I know are in euros.

I have to converse everything for you.

Well, we spend more money in digital acquisition.

So ads, Google ads, of course.

We buy some paid written because we do a lot of, you know, production of content, e-books, what we call, you know, nice figure, white papers.

We do a lot of content work very hard on this to try to give value to people, you know, to explain how to launch a project, what are the difficulty, what are the steps.

So we give a lot of contents.

That's