Alan Morton

Let me just do my maths quickly.

70 years of amazing experience here.

So the challenge over the next period of time when we discuss is, that's a common, GTM's broken.

It's a common thing that we've heard, not just this year, last year, et cetera.

So there are ways in which we can actually solve for that.

And at the end of this conversation, it would be amazing to actually put some of these tools together as we go through that.

So if we think about the Revenue Insights as a Service report that's built by Fullcast with all of the amazing technology, Guy, just top to bottom, what are the chapters that sit within that document?

Perfect.

And what a great way to...

set up the next part of the conversation.

One of the things that Guy's referenced to me, we were at a dinner with a mutual partner a couple of months ago, and Guy was talking about how when you're talking to private equity investment managers and operating partners and deliver the REAS report,

And here you are, CEO.

Here you are, CRO.

Here you are, investment director.

Oh, this looks lovely.

Yeah, I'll sit there, have a nice coffee over, look at those insights.

And then you come back three months later.

And then what you do is you basically go, here's the insights report.

And you go, nothing's moved.

So you haven't done anything about it.