Alan Shipnuck

There was a gold rush sort of fever around 2015, 16, 17, when MBS assumed power, and they just launched all these initiatives.

This league was a monument to decadence, and that's going to end.

On golf Twitter, we call it zombie live.

It may keep going for a year or two because they have to fulfill contracts, which they've signed with venues and boards of tourism and corporations and players.

But Liv, as we know it, looks like is dead.

Live golf began as the Premier Golf League and it was dreamed up by these Brits who were just disgruntled golf fans.

And the reason the PGA Tour was vulnerable to a challenge is because it never really had a competitor.

And any business without a competitor is going to get stale and bloated and inefficient and maybe a little boring.

And that was the PGA Tour.

And so the Premier Golf League sought to reimagine what professional golf could be.

They brought on the Saudis as investors.

The Saudis, specifically Al Rumayan, pledged $500 million to try and launch this Premier Golf League.

They could never sign the players.

They weren't closers.

And ultimately, the Saudis were like, okay, we can do this without them.

And they more or less cut and pasted the entire Premier Golf League format

The 54-hole shotguns, the purses, the 14 tournament skills, that was all from the Premier Golf League.

The Saudis shamelessly ripped it off.

And in fact, now they're getting sued finally by the founders of the Premier Golf League, which is a whole other story.

But the key thing that the Premier Golf League was selling was a 10-year plan.