Alan Shipnuck

They said, it's going to take us 10 years to make this sustainable.

There's massive costs up front to sign players, to build infrastructure.

It's going to take 10 years.

And

Liv hired some of the consultants who helped the Premier Golf League.

The same humans went from one side to the next, and they were always preaching it's a 10-year plan because they knew how long it was going to take.

And ultimately, Yasir didn't have the stomach for it, or more specifically, his boss did not.

We're only in year five.

And so Liv Golf has made...

ironically, has made some progress.

Their revenue is going to be up this year.

They brought on some blue chip sponsors in HSBC and Rolex and Workday.

The individual teams have had some success in attracting more endemic sponsorship from golf club manufacturers and apparel.

When they went to South Africa and Australia this year, they had over 100,000 fans on site.

They sold out the premium hospitality in Korea.

They signed this TV deal all throughout Asia.

So things that were starting to turn, obviously they got world ranking points, which was a huge deal to try and attract some young players.

The depth of the field has gotten much stronger by bringing in some good young players.

So Liv was making progress.

It was halting and it was slow, but...