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Alan Trefler

๐Ÿ‘ค Speaker
179 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

Well, I am.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

Not by 63, but it could feel that way at that point.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

It's in 1983.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And where were you at that point in your life?

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

Well, I had been working as a systems integrator, putting together, well, very sophisticated systems for some dead banks like Chemical Bank and some still living ones like Citibank.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And I was pretty amazed at how bad the software development process was.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And had the idea of ways to really revolutionize it.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

The company I was working for was acquired, not a really fun experience.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And I struck out on my own.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

I was beyond all in.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

I had to borrow money from family.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And one of the first things I did was take out a $500,000 term life in policy on myself because if this didn't work out, I was going to have to pay this back.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

I wasn't going to kill myself.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

Well, it was interesting.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

It, in many ways, is reflective of what we do today, though after four complete generational rewrites, obviously life has moved on quite a bit.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

The initial system was what one would have called a workflow system.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

It enabled you to organize, in that era just for large companies, how you wanted to get your business processes to work.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And it let you define the steps, the systems you had to deal with, the human interactions.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

And I never liked the word workflow, though it stuck around for a lot of years.

SaaS Interviews with CEOs, Startups, Founders
1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success"

I always thought it should be work-do, because we've always sought to incorporate AI principles and incorporate automation into this from the inception.

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