Alan Trefler

But that was the original idea.

And

The way it evolved is we really moved into the front office, being able to do end-to-end work all the way from a customer's customer right through execution.

How would you describe the product today?

Well, you know, the way I describe the company is we became an overnight success after 24 years.

So it took 24 years to hit $100 billion in revenue.

And then obviously the business has really been clipping along since then.

Today, we're a company that offers technology that does not just

but, you know, which has now been renamed digital process automation, but is also able to do full end-to-end CRM for many of the world's most demanding firms.

Being able to bring process and rules and intelligence from the point a customer or one of our client staff touches something related to a customer all the way through execution.

It was it was 2005, I think, was the seminal year.

That's when what happened was the business grew for a while.

Frankly, I was not a great manager.

I started the business and then.

You know, I hadn't had enough experience.

I, for five years, brought in a president and we actually learned a lot.

I was able to really step back, but they weren't able to get it up over 100 million.

We were stuck there for several years.

When I came back, I learned enough and we made enough changes to the product and our go to market that we were able to grow at a 20 percent plus point base.

I think it was one of those situations where we IPO too soon.