Alessandro Biggi

So I would say it was around four to 5 million.

Usually we run about 60 to 70 projects per year.

That's correct because we take care of the whole strategy of the campaign.

So the way it works is that we have one person that is like one person that we associate to each brand or even more, it can be like a dedicated team

And there they take care of everything for the brand itself.

So it's a sort of these people, we call them content specialists and they're halfway between like account managers and creative directors.

And the other one that sort of solve all the headaches of the brands.

And then they use our technology, which is the one that enables us to create content in those three different ways to activate those creatives from around the world and finally produce the right content for the brand themselves.

We take a share of that.

So usually it's about half and half between us and the creatives.

Not always, but I would say a lot of times, yeah.

No, no, we usually, as I said, we usually keep 50% for ourselves and 50% goes to the group.

much what's your goal this year what would make you really happy um well i wish i could say double down but we need more investment to that uh so definitely like uh any any increase is good what we what we're doing this year is that we're spending uh um the business in and we so we just opened the new york office actually like a month ago congratulations

Thank you.

It's really exciting, actually.

And we are also expanding our business lines.

So I think if we're able to sort of expand into this new geographical area, so like sort of horizontal expansion and vertical expansion in terms of services we can provide to the brands, and while growing, of course, a little bit the business as well, but still investing most of what we get, I think that's exactly the direction we want to go.

Absolutely correct.

Yes, they can and they have to actually.

I think it's a great opportunity because really what happens is that we have a network of, I mean, the overall number is 400,000, but that doesn't really matter.