Alex Behring

It's also surprising the distance because Skechers sells 9 billion a year in sneakers and Adidas sells 14.

Yeah, I would not have gotten that right.

In most people's minds, I mean, back to the McDonald's Burger King analogy, most people would be surprised by those figures.

This growth has basically been anchored by great product development.

The product is really good and is developed in such a way that it's accessible.

It provides great value for the consumer.

And then the second thing is you basically have a great distribution on this business where you don't rely on big boxes or retailers to get your product out there.

The bulk of the sales are done through your own 5,000 plus stores and your sites.

That's a big difference.

Otherwise, how would you start from scratch and be reaching out, closing in on 10 billion dollars?

They stayed involved, both personally.

They'll keep...

Running the business and they will have significant equity in the business because they elected this mixed consideration election that allows them to stay invested.

I mean, I think to keep this thing growing is the first and second and third quarter of business for us, because that's what got the company to where it is.

And that's where you get the company to where it needs to go.

And of course, there are efficiency opportunities.

Yes, there are.

And we try our best to address as much of that as possible.

Yes.

Never at the expense of