Alex Clark

We figured out the problem.

we need to set kids up to intentionally struggle a little bit, right?

So what does that look like in practice?

Out of all these kids that you guys are seeing that are claiming that they're struggling with severe anxiety and all these different issues or feeling like they can't grow up, basically, what percentage of them would you say have a smartphone?

Do you ask parents that?

What kinds of technology does your kid have access to in the home?

I have a friend, she goes on a first date with a guy and somehow they get on the topic of toothpaste.

And he goes, yeah, I use this red cinnamon toothpaste with sparkles.

And she's like, wait, doesn't that have red 40?

And he goes, well, yeah, but I found a case in an abandoned warehouse, an abandoned warehouse.

He's like, they don't even make it anymore, but I use it because it makes my brain feel buzzy.

And she's like, that seems dangerous.

What if it's expired?

And he just looks at her and he goes, I like danger.

And obviously, obviously, she said yes to a second date.

Sometimes your friends make terrible decisions.

Don't be like my friend, and don't be like her warehouse toothpaste boyfriend.

Use Zebra.

Their toothpaste tablets are actually clean.

No fluoride, no weird questionable ingredients, no dyes, just chew, brush, done.