Alex Clark

So hypochlorous acid is kind of like the beauty ingredient that is being completely overlooked right now.

No, literally, that's the perfect way to put it.

And I mean, it makes sense.

Like, if this is an ingredient that is so great for wound healing, it makes sense to me that this would be a bomb ingredient to use for acne.

Can we talk about cereal mascots for a second?

Because when you look at them as an adult, it's honestly a little unsettling.

You've got a rabbit committing cereal theft, a leprechaun hiding from children who are essentially stalking him for marshmallows, a tiger screaming like he hasn't slept in 72 hours, and a bird having a full psychological breakdown over chocolate puffs.

I think the reason those cereals needed cartoon animals screaming at you in the first place is because the ingredients are basically a lab experiment.

Most cereals, even the ones pretending to be healthy with words like multigrain or a heart health sticker on the box, are full of synthetic pesticides, refined sugar, artificial dyes, and ultra-processed junk designed for big food to make big profits.

So I buy Lovebird cereal.

I keep so much on hand because it's my boyfriend's favorite snack with A2 whole milk when he comes over or raw milk.

It was started by a dad who left his big food job to make real cereal for his daughter.

Think of it like your childhood cereal went to therapy, cleaned up its life, and started listening to Culture Apothecary.

Gosh, I hope so.

Lovebird removed the fake stuff, the pesticide-soaked grains, and...

all that sugar and instead uses organic whole food ingredients like prebiotic fiber rich cassava from regenerative farms and honey for sweetness.

Everything is third party tested.

They donate 20% of profits to fight childhood cancer and they're 100% family owned and independent.

I'm friends with the owner, Parker,

And Parker will help K-12 schools swap junk cereal for organic cereal at the same price.