Alex Heath

Like for example, maybe where Ubers are most needed are like in urban areas, but that's where it's harder to get riders and they're less needed in like, sorry, by rural areas, but it's mostly in urban areas, but you still have to build a critical mass in urban area to get to the rural.

And I think it's a little bit similar here.

Like you have to get enough of a critical mass in a certain places to basically get, for example, I, you know, for example, personally, I'm always interested in the more longer term forecast.

The things that are sort of like, will AI overtake?

What is McRib?

Is it the burger?

So a lot, I mean, and then the second point I was going to say, so a lot of it comes from our team that like are figuring out what's trending on Twitter and like what's double people's mind, like what's in the news.

But the other thing, it's like, this is the other thing, like, look, I believe in markets, right?

Like I'm a believer in markets and like, it's like, look at what customers want and like what they're interested in, what they're asking about and like have them suggest markets.

The one thing, the one cover is like, that doesn't mean you just do everything, anything.

I mean, we, again, we're regulated.

Everything goes to a regulated pipeline and

There's a number of things that we don't touch, like war, terrorism, assassination, violence, things that could create a bad incentive.

We never touch those.

One, because it would be illegal.

And two, even if it wasn't, I think those would not necessarily, even though there could be interest from the forecast, like for example, if you have a war market, I think it could create a perverse incentive.

It could create a bad incentive.

And we basically shy away and do not touch those.

So I think you have to have a balance.

And I think we've gotten fairly good at that balance.