Alex Heath

It's hard to say.

I mean, I think, you know, it's incredible long-term optionality if they can figure out the ads piece, which they will.

They just hired a senior meta ad exec this week.

Fiji ran, you know, monetization at Facebook recently.

They'll figure that piece out.

That's the thing Anthropic doesn't have.

And that's probably where all the margin is, really.

If you start doing really good ads on a surface that high intense, that data rich for hundreds of millions of people, you've got the next massive scaled consumer internet business, which Anthropic just doesn't have by the function of cloud not being huge yet as a consumer product.

So I'm not sure.

I don't know if they really feel like, oh my gosh, we forfeited enterprise and now we got to scramble.

I do think, though, the coding piece, I think these companies judge themselves based on the model progress.

And I think OpenAI got distracted with, I mean, Fiji said it, all the side quests, but with

You know, being a massive consumer company and hiring all of these consumer, you know, previous era tech employees to come in and do all these different things and Sora and all this stuff.

And meanwhile, Anthropic was singularly focused on coding and the enterprise market.

And now that's paying off.

So they're playing catch up there for sure.

very um bespoke and white glove and i think they're just trying to feel it out and feel out the limits of advertising on a surface like this and now they're productizing it and they're building the system to kind of deploy it at scale um they have to do it for the reasons we talked about yeah i think if you bought the theory from sam altman that super intelligence or some version of it is just around the corner

And this technology is really going to automate all labor and replace, you know, scientific drug discovery and all the things that they talk about.

Would you be doing a concerted ads push?

Maybe not, right?