Alex Hormozi

A ton.

But if you had your druthers, if you had your pick, who would you pick?

The best guy.

So one of the best branding strategies that you can have is real-world proof, right?

Why does the ACQ business content do, I would say, disproportionately better than many other, quote, business educators?

Well...

One, I think the, you know, try to do a good job on the stuff, but I think the other just reality of it is like, well, people didn't pay attention as much to my stuff until I had a $46 million exit.

How many people would want to buy it?

Probably not that many.

You could make it even better than Warren Buffett, all of his stuff.

The only thing you forgot to do was build Berkshire fucking Hathaway that did $89 billion in profit last year.

That's what you forgot to do starting at age seven and doing it for like 100 years, almost literally.

All right.

And so he has the real world proof.

And so if you want to win an education, the best way to start is be better than everyone.

And if you're like, well, easy for you to say, yes, easy for me to say, hard for me to get here, right?

And I'm not saying I'm better than everyone.

I'm just saying that as there are levels to the game and you will be truncated, you will be capped by how good you are because that will have a direct correlation to the amount of brand association that you will be able to get, the amount of credibility that you have.

So if you wanna have a bigger brand and you wanna get into education, my two cents is even though it is easy, fast and cheap to start, the real way to win is to take the much longer time path

of proving that you're very good or one of the best at the thing.