Alex Hormozi

I'll just cobble some stuff together.

I'll get an outsourced developer, and we'll go sell the thing.

The problem is the

this business looks identical to this business, the information business, until you have revenue retention.

Real.

So that becomes the priority in this business.

And

I'm getting ahead of myself.

So I'll tell you how to do that in a second.

So let me tell you what sucks about this because I just told you, oh, the infinite scale, lots of money, huge enterprise value, lots of gross margins.

Why does it suck?

Very slow start.

Founders often quit early.

Very high burn in terms of cash before you start having money.

And even when you do make money, you're still burning more than you're making because...

because of how software works, because of its infinite scale, the vast majority of people are not willing to pay a lot of money for it.

So if you think about how much even enterprise software costs, it might cost a few hundred thousand dollars a year, but compared to the expenses that an enterprise actually spends on other costs, it's nothing, right?

It feels high to the software company, but it's nothing compared to how much the enterprise actually spends.

And on the consumer level, the amount that you have to do to get $9 a month from a person, speaking from experience,

Now, the advantage is it can handle that volume