Alex Hormozi

but it sure as hell is hard to get 100 million customers, right?

And so it can become very emotionally difficult for this long period of time where it basically never makes money.

And so then you have dependency on VCs, or you have to just watch your bank account go down month after month after month in order to maintain as much equity as you can so you don't dilute yourself to the point where finally it does succeed and you own 4% of the business.

And there's more scar stories behind that than I can possibly tell you.

So what's the problem that you have to solve?

Number one is you have to survive the early years before product market fit.

This is the biggest issue.

And this is where marketers basically just can't do software.

It's just like, it's incredibly hard for them to do because they want to market, they want to sell it.

But in order for this thing to actually become big, you have to make sure that people want it.

And

keep wanting it.

It has to stick.

And so not only do they have to buy, they have to keep using it.

And so that is the hardest part of doing it.

I was listening to an interview by the Dropbox founder, and he was talking about how he used to pay people from Craigslist to come in and just use his product in front of him.

And he said the first time they did it, five out of five people who used it didn't upload a file because they couldn't figure it out.

And so that is the kind of

just raw work you have to keep doing.

And it's like, maybe it takes them another three weeks or four weeks to get the next user flow going.