Alex Hormozi

And then they have to get more people in front of them.

And then those people still don't figure it out.

And you keep doing that until eventually you're like, oh my God, they uploaded a file.

And then from there, we're like, okay, well now they didn't come back.

Shit.

So then we have to fix that loop.

And so there's many loops that have to get completely lubricated within the user experience of the business so they can actually deliver core value.

And you have to do that as fast as humanly possible.

And so within the software world, there's a great interview or a presentation that the head of growth at Facebook said.

And he drew this line.

And he said, people think growth looks like this.

He said, growth actually looks like this.

So what does he mean by that?

He means that users start, they get activated, and then they never churn.

That is what growth looks like.

Because if you can retain a certain percentage of customers forever, then it means all you do is you can just keep filling in the front end, but then that base level just keeps sticking and growing and growing and growing.

And that is how software companies become incredibly valuable.

So the biggest problem you have to solve is number one, making a product that people wanna buy, and number two, making sure that they keep buying it, they keep coming back, they keep spending money on it.

That's the issue.

And so on a consumer side, if you're keeping over 60% by the end of the year from Logo's perspective, ideally over 100% from a revenue perspective, that becomes an incredibly valuable business.