Alex Hormozi

I'm going to make sure your shit's not fucked up.

But then when I'm there, I'm going to ask you what other shit you got going on, and I'm going to sell you more shit.

I literally did the math in my head.

I was like, yeah, I was like, okay, so 800 grand.

It's funny because when you said the $80 a foot, I wrote it down and I was like, the first thing I'm going to tell her is that this number means nothing to me.

And what I mean by that is like, I don't know what $80 a foot is.

The likelihood is most, especially new customers, this will be, they're either gonna only buy from you because of your referral, right?

Or they're pricing out three different people.

And at the end of the day, if you come up more buttoned up, more professional, better finishes, better looking aesthetic, you'll win the business.

Right.

Because they're coming to you not because they're trying to save money.

They're coming to you because they want the best shit.

If you said $100 a foot or $80 a foot, I have no clue.

They're just going to do the math and just figure out how much it costs.

You know what I mean?

It means it's whatever.

They're just going to do the math.

You could have that be internal and just price the job and send it to them.

I think if you set that up front, again, I don't think the $80 really does much, but if you set that expectation up front that we only deal with ultra high net worth and family offices and it's $20 million plus estates minimum, they're already gonna guess that you're more than a hundred grand, right?

So I would not do this ladder.