Alex Hormozi

And so this is where you becoming educated or you being very good in and of yourself or getting a strong technical co-founder can be important for having a good filter for who really has the chops to code and always building with the end in mind of like, we need to build this thing with scalable code, good documentation from day one, so that this thing can really rip once we have product market fit and our viral coefficient.

figured out, and then the loops where we get return loops, we get referral loops, we have upgrade loops, all the different loops that have to get built into the user experience, we've removed all the friction from them.

And I'll leave you with one final thing from design, which is,

The way you make an exceptional product is that you cannot actually make something good.

What you do is you find a good outcome that everybody wants, that's the easy part, and then you remove all friction between where someone is and them getting that outcome.

That is what good software does.

And so if you think about all the benefits that come with having a phone, and you remove all the friction associated with that, you get an iPhone.

That's what Steve Jobs did so brilliantly.

He looked at what everyone wants with the phone and said, how can I make it so it's so easy that a child, literally babies, people who don't speak English can figure out how to use the device and get what they want out of it.

And they can do it immediately.

That is how good software is built.

It's by the removal of friction.

If you remove everything that sucks about getting what someone wants by default, you will have something good.

The reason I wanted to go over these in so much depth is that every business has features and bugs, like I said earlier.

And one of the big mistakes that I see businesses do at different levels, and I'm talking not just like a million or 10 million, but I see $30 million, $50 million, $100 million businesses come and come with similar issues, which is their complaint will be a core feature of the business.

And they will say there's something wrong with my business because I'm struggling with supply chain issues.

I'm struggling with cashflow as we're scaling too quickly.

Or I'm really supply constrained because it's really hard to find good people.

Or you know what?

You know, getting customers is tough.