Alex Hormozi

Because then you can put all that depth of effort into it and get exceptionally good at recruiting, training, and building amazing people.

You can get exceptionally good at cash flow management, supply chain management, and logistics, and building the brand around it.

You can get exceptionally good at building the brand and getting very clear on how to separate out what you charge for in terms of one time and continuity, and building in those components of stickiness so that somebody who gets educated still wants to stay with you.

or building the most world-class cracked engineering team on the planet so that you can shorten the amount of time that it takes you to find the product market fit and you build a scale up infrastructure so that people actually love the product, they retain revenue, and then this thing compounds and takes off like a rocket.

That's the core area problem that you have to solve.

That's the 10x or 100x value that you as the entrepreneur, this is what we get paid for, this is the game.

And so if you haven't started a business and you're like, wow, all of these sound great and all of them sound hard,

Well, which one is right for you?

It depends a little bit.

And I almost wanted to make a quiz on this for like, what's your personality type?

Can you match the business to the personality type?

I think you kind of can because some personalities are just like more willing to suffer for longer periods of time.

They're more, you know, detail oriented and they're very particular.

It's like, well, if I said, hey, I have an engineering person who has some mix of creativity, disregards the opinions of other and is willing to suffer for long periods of time.

Who is that?

software founder, right?

If I said I've got somebody who's like really excited, super promotional, doesn't like details, but just like loves promoting, what's a good business for that person?

One of these, right?

Good promoters do really well in e-commerce, good promoters do really well in education.

Now, again, you still have to have a good product, like all businesses, but these tend to be more marketing heavy.