Alex Hormozi

If I have somebody who's just exceptionally skilled at something and is a very good teacher, ironically, some of the best teachers at stuff

can have amazing service businesses.

And if you're somebody who loves people, this is a business that you wanna be in, right?

Because you're gonna always have people around you.

If you love building culture, if you love, which I actually didn't talk about, but culture is gonna be the internal brand of this business.

And because you have to get many people to behave in a specific way, brand is how you do that to customers.

Culture is how you do that to your employees.

And so if you can develop culture

people and you love pouring into people and you like leading people.

Notice people being the main word for all of this.

The three other business models have far fewer people.

There's people for sure, but far fewer than a service business.

Service businesses, you got to love people in order to do them.

And so that should give you a little bit of a mix of which one might be right for you and what path you might be on.

Here's the best part of all.

I've owned all of them and I've done well in all of them.

So it's not to say that one is better than the other.

It's just that which one's right for you and which one's right for you right now.

And the best part is life is long.

You can change your mind later because you can get out of that business.