Alex Hormozi

Because the reality is that if you've never started a business before, the likelihood the first business you start is the last business you'll own is almost zero.

Bonus section.

So what shape is acquisition.com if you're curious?

So acquisition.com, it depends on the revenue line, actually.

So the books, if we want to include that, and ACQ AI is kind of a blend of these right here, because ACQ AI is software.

But the books and the bundle was an education-related product, if you want to call it that.

And so because I have marketed a lot, and I have a lot of people that have made money using my stuff, they've

had good experiences with free stuff.

And so they were like, well, if he has, uh, you know, the AI and I'm willing to donate books, uh, to help Alex's mission, which is my, my whole thing, um, which is getting more books in the hands of entrepreneurs because books are what changed my life.

Um, then, um,

That was a combination of these two, which is why it was able to do a significant amount of revenue in like a weekend, right?

Like, how else could you scale a business?

Like, there's, you know, people like, they went from zero to 100 million in ARR in X period of time.

It's like, well, I went from zero to 100 million in 60 hours, right?

If you can promote enough and you have a good offer and a good product and you have a good history with an audience, then they're likely that they'll want to buy the next thing.

And this is where I think people go wrong, is that the best marketers in the world find the best products.

Because they know, like, I feel confident that I can sell a lot of stuff.

But because I don't care about the first sale, I want to care about the 10th sale.

I want to make sure the thing that I deliver is exceptional so that my second sale is bigger than my first one, right?

If my first book sucked, no one would have come to my first book launch with leads.