Alex Hormozi

If the leads book had sucked, no one would have come to the money models launch.

If the products and the playbooks and money models, the book sucks, no one's gonna come to the next one.

But I feel pretty good based on how everything's going that people like that book too.

All right, because I put so much time into it and it's what I know and what I'm good at.

And so that is the media component of the business.

If you consider media also kind of tends to fall in this little bit of a blend between these two of like you have a scalable deliverable.

And so it's a combo of these two.

Now, in terms of the advisory practice, pure service.

The advisory practice is pure service business.

It's white collar service.

We have associates who, basically we have analysts that come in, and they have career paths that then lead them to be associates, and there's career paths within associates, so junior associate and then senior associate.

And then from there they can become directors.

And so we have clear career paths for people, and it takes years for people to go through that.

to learn kind of an apprentice-style model, which is very akin to many professional service-type businesses, accounting, management consulting, which is basically what we are, legal.

Many types of businesses have similar-style models, which is very high...

uh, education, uh, people.

We have lots of Ivy league guys, uh, who work on the team, many people who've had X entrepreneur experience or combinations of both of those.

Um, and so that is, that's the game.

And that's the, those are the two, uh, kind of models that we have.

So we have ACQ AI, which is technically this, we had the, um, the media, uh, and books, which is technically here.