Alex Hormozi

We have the service, um, that's here.

Uh, I mean, Layla did a, you know, a

She didn't think she did a t-shirt drop or an apparel drop, but that's technically e-commerce.

Um, and so, yeah, I've, I've owned all those, but the contribution margin, you know, contribution for, I won't even mention, well, you know, the contribution for, for, for the e-commerce stuff is, is minimal, uh, compared to the other components of the business.

But, uh, if you are curious, that's what we do.

And then, um, I'd say the, the larger question is what, what kind of, what kind of business is an investment firm, right?

What kind of business is that?

Um,

I think that that type of business is...

It's kind of a vehicle that contains businesses more than it's a business in and of itself.

An investment business doesn't actually make money unless the businesses that are contained within it make money.

And so typically, because capital creates so much leverage, you can have very few people making a handful of very important decisions with large amounts of money that can then create value in excess of the money that went in.

you know acquisition.com from the portfolio perspective we have an insurance company so an insurance company i would say is more akin to this uh service business because you have account reps they have to maintain accounts um and it's it tends to be a high headcount business because you have to get more and more agents in um we own brick and mortar service which also falls in this category we have teeth whiting chain um with we widen

And so that chain, we have a B2B kind of operational consulting business that I would say is a bit of a blend between these two.

I would say it's like tech enabled or media enabled, education enabled, if you will.

But we have really good revenue retention.

So it has a little bit more, it skews more towards service on that side.

And so we have different businesses inside of the portfolio that continue to grow.

And yeah, so that's what we do.

And hopefully if you're a business owner, that helps you at least know a little bit more about the path that you're on.