Alex Hormozi

Each of those are probably hooks that I would test.

And I don't know which one would work, but one of them would.

And then as soon as I know, then crank.

But I would probably go there, especially if you're like, because what will happen is if you actually go straight to the quote fitness coaches, they'll be like, great, I have this thing.

How do I get leads?

And then you're like, fuck.

Yeah, it's a whole nother process.

So you'll end up having to get into that when in reality, the people, you have to meet customers who have the problem to solve.

You don't want to generate demand.

You want to channel it.

Yeah.

I don't know what the LTV to CAC difference between the two would be.

I can tell you that I know on our side with Alan, it was absurd when we went one level up.

So just going, because an agency, it's like I could acquire an agency for $5,000, and then the agencies would pay to onboard with us, and they'd pay $25,000, number one.

And then number two, then each one that would onboard, let's say they had 50 customers, they'd pay $1,000 per customer, so we had another $50,000.

And then we had the recurring, which on the back end was like 30% of top line.

So it was a super profitable model for us, but it worked for them because they didn't have to do any of this backend shit, which we did.

So if I had to, like, how do you get there faster would probably be just go up one level of, but when you do that though, realize you will now serve two customers.

You'll basically have to have a customer success manager for the gurus.

And then you'll also have to have success on this side to make sure the customers are happy.