Alex Hormozi

Same idea.

Me marketing directly to SMBs sucked.

And so I just marketed to agencies.

And so to your point, like you're not a guru.

You don't want to get in the guru business.

I didn't want to be in the SMB guru business.

I just found people who had agencies that were Cairo agency, whatever agency.

And I said, hey, use my platform.

I'll do this shit that you don't want to do.

And then they constantly would have clients coming in and out.

But the people, but they stuck with me for less.

Yeah.

If you're a fitness business coach, hit me up.

We'd love to do this stuff all for you.

And we have stickier revenue than you do.

And so like the pains for those people, aren't you tired of giving people the keys to the kingdom and the having them leave three months later?

Wouldn't it be nice to have some recurring revenue that would actually stick year over year?

Imagine if you could have customers from three years ago or every customer you've ever sold in your whole life still paying you.

How different would your business look?

Probably materially.