Alex Hormozi

So, you know, if you have to deal with it, that's one way to do it.

We are not changing the actual offer.

Those are the only three ways to grow.

And us.

In other words, think of many solutions to a single problem.

We are only changing the wrapping paper.

Example, if I sell 10 clients a month and a client is worth $1,000 to me over their lifetime through average cart value times number of average purchases,

The fundraiser was $25,000 per ticket to attend, with an invite list of only 100.

But I had roommates that I spent, I was paying like three or $400 a month for a very long time while I was beginning my business, and started to actually make real money, and I still stayed there.

If you've put together a bundled offering, you're still ultimately going to be doing the same things.

Not only that, convergent answers are binary.

There was a red carpet and all.

They're either right or wrong.

Every year, the fundraiser culminated in a big auction for memorabilia and items some of the business owners in the audience gave away for charity.

The work you do, the services you provide, and the products you offer will remain unchanged as the name shifts.

With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others.

Now, the next thing is gonna be your car.

then my business will cap at $10,000 per month, aka 10 times $1,000.

Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right.

So if we think about expenses,