Alex Hormozi

Ideally a paid-off clunker is the best way to go if you can't you want it to be as cheap as humanly possible But ideally just pay off your car so you don't to think about it again Alright, so that comes your food your car your shelter and the reason that this is so important for us to basically stack up this Cash flow because you're working and making money, but right now you're probably spending all of it So it's like we need to make this we need to decrease it from the downside So we have this cash flow this fluff that we can start spending and reinvesting in getting more skills Which I'll talk about in a second

Again, we're simply changing the wrapper.

Cool, right?

We walked around looking at the entertainment stations purposely devised to get donors in the giving mood.

Here's what life presents us for divergent thinking.

Taking new clients per month times $1,000 lifetime value equals $10,000 per month in max revenue.

Given a 10% chance of 100 times payoff, you should take that bet every time.

Here's the simplest formula I've come up with for this process.

Multiple variables, known and unknown, dynamic conditions, multiple answers.

We saw $10,000 scotches, $500 cigars, pre-released items from major brands that wouldn't be available to the public until months later.

Magic Headline Formula MAGIC

But you're still going to be wrong 9 times out of 10.

If you want to grow, you've either got to sell more clients every month while maintaining suitable margins, or have them be worth more by increasing the profit per purchase or number of times they buy.

As such, I want to do an exercise with you right now that will engage the part of your brain that you will need to use in order to make something magical.

We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs.

M for Magnet, A for Avatar, G for Goal, I for Interval, C for Container.

And of course, the most expensive cuisine you could imagine.

The difference between baseball and business, however, is that baseball has a truncated outcome distribution.

Important.

Layla and I were just soaking it all in.