Alex Hormozi

speaker
53,599 appearances 245 recordings 9 series first heard Aug 2018 last heard 10 Sep

Alex Hormozi’s voice in public audio — every appearance, attributed to the second.

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Just the small, exactly.
The quick tips, exactly.
And then for you specifically, so all of this is just stuff that's happening that we need to capture.
But you specifically, I would say like, I would want you to make 20 ads times four.
Yeah.
So like 80 ads that are just you, but I want the four to be different backgrounds and settings.
So take your highest converting ads of all time over the last how many campaigns you've done.
Put all 20 in here.
Do one of each of them in four different settings, different t-shirt, different background, different whatever.
Right.
And they'll get you your kind of 80.
So it's like if we're going from four ads to 80 ads, and that's just from this, and we still have all of these.
The last thing that I want to think about before you're... I know you have my ads playbook, correct?
My hooks playbook?
Yes, exactly.
So on the levels of awareness piece...
The Five Levels of Awareness is a framework by Eugene Schwartz where every person in a market falls into five categories, so your advertising should speak to them differently.
He contends that audiences go from the bottom, which is the warmest and smallest group, to the top, which is the coldest and largest.
For Mim's business, in order to continue to scale her ads, she needs to target more pain or problem-aware audiences rather than product or offer-aware audiences.
To make sure that you don't get caught in like,
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