Alex Hormozi

speaker
54,285 appearances 247 recordings 9 series first heard Aug 2018 last heard 4d ago

Alex Hormozi’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 100 in all, peaking in Jul 2026 with 16.

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And I think when you say it in really plain terms like that, you're like, Wow, I didn't know I was giving them that much power for my life, it's like I am not doing this because of them, which means they control me.
And to me, like the hard thing is in some ways just not allowing that control to persist or to keep going.
To be clear, I think that those things are laudable in and of themselves.
Like you go fight a war, you go do like you go run a marathon.
I think all of those things are are praiseworthy.
It's just the generalizable
component of that hard being oh I can do all hard things is really the the misconception.
I mean I I think for I mean for me again like the hardest part was the first set of friends that you have to relinquish.
Because once you do it the first time you realize that you will still survive, you'll still make it through, you'll find new friends.
But like in the first time it's it's sacrificing everything you've known and loved for something that you've never experienced and hope will happen and have no idea if it actually will.
So the cost is known, the payoff isn't.
And that is why I think it is the riskiest and why so many people struggle to make the job.
I was asked if you could transfer only one trade to your son.
What would it be?
And I really thought a lot about it.
I was like, all the traits, what are we to transfer?
And I think it's courage.
Because if you don't have courage, nothing else matters.
Like you can't take the fr you can't take any action, you can't do anything worth doing, you can't stand for anything because you have no courage.
And so I think that's why it's it's so much more preferable to be a failure than a coward.
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