Alex Hormozi

The shorter and punchier the better.

Increasing each customer's value has two sub buckets.

All right, real quick.

If you are on this path to your first 100K, I want to make it faster and easier for you.

So it's a balance between brevity and specificity.

One, increasing profit per purchase.

This long-tail distribution of returns is why it's important to be bold.

The man he introduced me to was one of the charity's biggest donors.

How many different ways could a brick be used in life to provide value?

The only way to really know what works is to write the names out and test them.

Two, increasing the number of times they buy.

So these books, I had 3.6 million of these books that were donated by other entrepreneurs.

He had built an ultra-high-end jewelry and watch business.

Big winners pay for so many experiments.

For the purpose of this book, I highlight both of those sub buckets as individual growth paths.

Let's run through the components now.

I'm talking $100,000, $500,000, $2 million plus rare status symbols that people buy only so other .001 percenters know they belong.

These books, I'm personally donating.

Jeff Bezos As entrepreneurs, we make bets every day.

Author note, marketing theory.