Alex Hormozi
speaker
55,274 appearances
252 recordings
9 series
first heard Aug 2018
last heard 2d ago
Alex Hormozi’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 105 in all, peaking in Jul 2026 with 16.
Appearances
Which is let me give you some other examples of leverage that people are just not employing that you don't need any tech expertise to do.
If you have a one-on-one business, you can go to one on, you know, one to one to many.
It's like that would create a lot of leverage, or even one to small group.
It's if you want one-on-one to one on ten, you have 10x leverage.
Like just like that with that one decision, right?
If you go from having scheduled appointments with clients to asynchronous appointments with clients, it's like that gives you a tremendous increase in leverage in terms of how many people you need from a deliverable perspective.
If you change your sales motion so that a higher percentage of people buy, and so instead of needing 10 salespeople, you need two and they close the same amount because you've, you know, basically educated your prospects throughout the sales process uh more fully, so they need less information to make the decision, which means you have fewer conversations and shorter conversations for your sales reps and they talk to more qualified customers, then as a result, you can take what used to take 10 people and you can funnel to two.
None of that uses AI.
This is my point.
that there's so many places in a business where you can increase leverage that there's this fallacy that because I now have this infinite tool and I'll use infinite with quotes here, I'm just seeing a lot of people using and not making more money.
That's kind of my point.
And so it's this idea that we can throw away the fundamentals of business, but that's not true.
Like you have to
One is you want to use every form of leverage that you have at your disposal to solve the constraint of the business.
If you don't know what the constraint of the business is, you just doing more shit automated does not make you more money.
And I think this was the conversation that I was having because I'll tell you the the highest leverage thing that you can do, even higher leverage than AI.
Ready for it?
Making good decisions.
Think about it.
If I if I have my whole team
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