Alex Hormozi

It's like the best way to guarantee to not have the life that you want is to do what everyone else is doing.

Unless you want what everyone else has, which no one does.

The skills that you develop along the way, those early days, that little trench winning in the weeds, oftentimes gives you these huge advantages later on because you have more context than anyone else.

And so rather than lament them and hate the fact that you're going through it, remembering that these will be arrows that you put in the quiver that you're going to be using to slay the future bigger dragons.

And so

expecting it to be easy is what makes it much harder than it ever is.

My personal goal is to squeeze every ounce of potential out of whatever I have.

And I think that if you feel like you have potential left over, then it will eat you alive until you do something about it.

I'd say one of the strongest mental frames that has gotten me through my hardest times is thinking this will be the story that I will one day tell.

And that means the harder it is, the bigger the dragon, the more epic the story, and by consequence, the more epic the hero.

And if you think about the difference between winners and losers, winners define themselves by what they made happen.

And losers define themselves by what happened to them.

And the difficult part of the lonely chapter is that the rocky cut scene lasts 90 seconds in the movie and lasts five years in reality.

It's rarely the information or the intensity that makes things hard.

It's the sticking with it that makes it hard.

And so the desire that we have to quit is simply breaking the consistency.

And so that's why consistency has always been the hardest thing for most people to achieve.

But the intensity of what you have to do to be successful is much lower than most people expect.

And so oftentimes they suffer significantly more in a short period of time than is required to be successful over a much longer period of time with a much lower intensity.

Many people want to be exceptional, but they're afraid of being an exception.