Alex Hormozi

And so that's why consistency has always been the hardest thing for most people to achieve.

But the intensity of what you have to do to be successful is much lower than most people expect.

And so oftentimes they suffer significantly more in a short period of time than is required to be successful over a much longer period of time with a much lower intensity.

Many people want to be exceptional, but they're afraid of being an exception.

I think it's wanting an outcome without the requirement that the outcome has.

And so we can't do the same thing that everyone else approves of and then somehow get a different outcome that everyone else does.

a great portion of our identity comes from the proof that we give ourselves of the things that we've done and said in the past.

And so if we want to build towards a different version of ourselves, then it begins with stacking evidence that aligns with that future self.

And so in some ways, take the shot, get rejected.

It is a zero loss game by choosing to begin.

And the business never works until it's the one that does.

And the episode doesn't take off except for the one that does.

And whether it's 10 or 10,000, eventually one does because when you do more, you get better at doing.

Which is why not quitting is the best skill.

And the only thing that matters.

Because by default, with an infinite game perspective, the point of the game is to keep the game going.

It's the only objective.

Because even if your goal was to be number one at business, it's like, by what metric?

Enterprise value, growth, profit, revenue, all of a sudden.

Okay, maybe it's richest man in the world.