Alex Hormozi

And this gets filled up with new eyeballs, and then they come up because they see your stuff, and then they give you money.

Yay.

So when you start doing, if you do more organic and do it across more platforms, do it more consistently, do it with higher volume, do it with higher quality, then what we're going to do is you're going to grow this base.

This percentage will stay about the same, but now it's going to go to here.

So then that dollar sign goes up.

That's a great long-term play, and you just want to keep growing the pyramid.

Right?

What ads will do is that ads will keep this the same and then it'll move this line down.

And so you want to do both.

So like in the short term, if I was like, how do I like double your business?

It's like, that wouldn't be that difficult.

I would just be like, cool, just pull the ad lever.

It's done.

But if we're looking at a 10 year horizon, then I would say, well, we need to do both of these in parallel.

We need to continue to plant the seeds and then the ads kind of reach off the top and skim.

Does that make sense?

Yeah, for sure.

Yeah.

The best thing, I mean, we just poach.

I mean, just outreach.