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The Game with Alex Hormozi

Before You Run Ads, Fix This One Thing First | Ep 964

23 Apr 2026

Transcription

Chapter 1: What common mistakes do entrepreneurs make when scaling their businesses?

0.031 - 17.012 Alex Hormozi

I've been in business for 14 years. Last year, our companies in total did over $250 million in aggregate revenue. I co-own the platform School, which has over 22 million users. And School's a platform that allows people to start and scale digital businesses. And so I have access to quite literally millions of data points on what makes digital businesses work and what doesn't.

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17.052 - 19.455 Alex Hormozi

And so in this video, I'm answering your questions about how to scale.

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Chapter 2: How can a house flipper avoid overexpansion pitfalls?

19.835 - 29.427 Unknown

I sell dreams and I built an ecosystem to make it happen, essentially. What does that mean? Let's get into it. I start off flipping homes. Okay, thank you.

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29.447 - 29.667

And then...

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Chapter 3: What strategies can a motocross operator use to combat competition?

30.625 - 39.002 Unknown

I started off flipping homes and it got to a point where- I saw hope and opportunity. Hey, it works. I flipped houses, got to a certain point.

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Chapter 4: How can a real estate coach effectively double their revenue?

39.022 - 42.69 Unknown

We had about 30, 40 consecutively every year in the same market. Revenue is about four mil.

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Chapter 5: Should you outsource or hire an in-house brand manager?

43.371 - 45.315 Unknown

Okay. Just an outline of self.

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Chapter 6: What solutions exist for reducing churn in online coaching businesses?

45.516 - 60.846 Unknown

But then it got to a point, just too much competition. You had a hard time being profitable per flip. So then develop a model where we- convert competition to collaboration, start a contracting company instead of buying the product, becoming the product, and then starting a coaching channel where I feed this ecosystem.

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61.587 - 70.562 Unknown

Vertically integrated HVAC company, roofing company, dumpster company, contracting, the whole nine yards. So I'm teaching people how to do it, and I'm giving them the process on how to do it.

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Chapter 7: How can local market dominance lead to national success?

70.682 - 88.174 Unknown

All that is different revenue drips for me. So what's stopping me? I got too busy too fast and owner-operator for a long time, up until about three months ago. Hired a COO, now transitioning a lot of the operations stuff onto her. Really, I don't know what the fuck I'm doing because I'm trying to transition myself out.

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Chapter 8: What are the best practices for content creation and scaling impact?

88.334 - 107.027 Unknown

I don't know how to run a COO. Are you trying to transition out of the role or out of the company? A little bit of both. So out of the role, because to be honest, I don't really care about the revenue growth factor. I care more about the impact. So I promise I bet myself is that I want to impact at least like a 1 million lives before I die. So how do I do that?

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107.127 - 121.2 Unknown

I'm not going to be doing that flipping homes at a small scale, but I built a company that's so based in locality that I'm trapped within it because it's so local. My team is there, my resources, my companies. The coaching program only makes sense because it's local.

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121.361 - 137.682 Unknown

But because of my market size, there's only so many people I can get consecutively every time unless I keep dropping prices, the opposite of increasing price. So what does that mean? I have to go to a national stage. How do I take this coaching – at a massive scale. And that's where I'm stuck at because I'm too busy in the operations.

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138.444 - 144.679 Unknown

And that's where Amy came in as a COO to kind of help me get out of it and focus on the next phase of the origin story.

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145 - 165.414 Alex Hormozi

So dude, I appreciate the national scale vision. I think you could probably get to, given the ticket size and how you can monetize the customer in all these hundreds of ways, the reason you would do that setup is so that you could dominate a local market. You're not dominating a local market right now. You're barely getting started.

165.895 - 183.078 Alex Hormozi

And so you could probably realistically get between Fayetteville and Raleigh, you could probably get to 100 million a year. Just in that market alone. Yeah. And I think if you just take your eyes off of like, I want to conquer the entire world, it's like maybe, but like in order to conquer the world, you have to conquer a country first. Right.

183.118 - 195.092 Alex Hormozi

And before you conquer a country, you got to conquer a city. And right now you haven't conquered a city. And so what happens is when armies overexpand, they collapse. And so you need to fortify your base better because 10 to 10, 10 a month is nothing.

195.072 - 202.161 Unknown

So what do you recommend? Do I try to automate what I have or do I just put myself more into it? Yeah.

202.201 - 217.284 Alex Hormozi

I think you should just ignore the national thing. Yeah. And let me just ask the simple question. Can you, could you sell 20 people a week right now? Not like, let me say differently. Can you handle 20 people a week? We will be soon.

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