Alex Hormozi

And so the key is not saying, I'm going to automate away this person.

You just have to look at one layer underneath of that and say, what are the 10 things this person does?

Let me see if I can just automate this one task and this next task.

And if you are that person, if you're not automating your own job, you are missing the boat here.

I was talking to a good friend of mine who is a very good entrepreneur last night, and he spun up a division within his company.

And the sole thesis or mission of that business is to put his much larger business out of business.

And so if you're not thinking about that same level of like, okay, well, I'm going to take 20% of my time to try and put myself out of a job.

Because the thing is, is if you don't adapt, you will eventually be out of a job.

The question is whether you're going to be the one who controls that automation or somebody else will.

And so let me talk about what the future of business is going to look like, at least in the medium term.

The medium term is going to be BYOS.

So what does that mean?

It's going to be bring your own software or BYOA, bring your own agent or agents.

And so when you approach a business, and this means that also there's going to be tremendous earning power, even at the employee level, which is shit on by the gurus of the internet.

But

If I can approach a business and say, I am your entire marketing department.

And so famously, maybe we'll post it up here.

Anthropic has one person in their marketing department.

How is that possible?

Now, of course, they get tons of PR.