Alex Hormozi

You wanna write down the four to six things or eight things or 10 things that that person actually does, does with their hands and their eyes and like in their mouth, does stuff, all right?

And then ask whether each of those activities could live inside of a workflow instead of headcount.

And so the old thinking or the old paradigm is I need to hire an editor.

The new thinking or paradigm is what are these five things an editor actually does that creates a video?

And each one of those things should be a workflow.

So let me just give you a visual to kind of drive this home.

So let's say that you have an organization that looks like this, okay?

Very simple.

Each of these roles has tasks underneath of them, or at least they should, right?

Of course, they should.

But all of these is to organize humans, not to organize the inputs and outputs.

Because in an organization, if we were to do something perfectly, we would have it much more like a manufacturing business.

Now, what does that mean?

Every business at its most basic level takes raw inputs, adds some special sauce, and then you get an output that's more valuable.

And so in a service business, it means you take raw talent, you add training and skills, or you put multiple of these skills together that when those skills taken in aggregate are worth more than any of the individuals on their own, right?

So if you've got somebody who knows how to write, somebody who knows how to read, somebody who knows how to record, somebody who knows how to edit, put all that together, all of a sudden you have an advertising agency.

And somebody else who can buy ads, great, you have an advertising agency, right?

But the thing is, is that this is our organizational structure is to organize communication between humans and hierarchy for decision making.

But if you had the same rules from the beginning of how everything should be created, then all of these little dashes that I have underneath of here, which are the tasks that someone does, should just be organized in a linear fashion

that then create an output.