Alex Hormozi

So it's like, hey, write this emo copy for me.

If they write copy and it sounds like AI slop, it's usually because you didn't give anything to it besides write words that are English and correct and make it sound like the internet, which is fundamentally what AI sounds like.

It was trained on the internet, right?

And so it's not the best writing.

But if you say, hey, here's 12 rules that you can never break, and here's 16 writing samples of mine, and I want you to write only according to this, you're going to probably get an output that's probably like five times as good at that.

Now, if you repeat that loop 100 more times, all of a sudden, you'll have an output that's perfectly trained on the patterns, except with a person, they forget some of the things you said 16 times ago, and it takes them time to go type it or time to go learn that feedback cycle.

And those 100 cycles might take you a year and a half with a person, but it can take you 100 minutes with AI.

Some of you are not using AI at all.

Some of you guys are AI laggards and are like, I don't need it.

No one's ever going to replace humans.

And good for you.

I love that for you.

It'll make it easier to beat you.

But, you know, do you.

There are people today that use fax machines.

There are people today who still count on their fingers.

It doesn't mean that it makes them more likely to compete.

It means that they are competing and still winning with a disadvantage, which means that they have to be so much better in other arenas, right?

And so it'd be like not getting on the internet for your company.

Are there companies right now that do not have websites and make money?