Alex Hormozi

And you also can get stopped by all of a sudden you run out of stuff.

Your supply chain dries up because your manufacturer can only do 1,000 units a day, and you need 10,000 units a day.

And so while you find the next manufacturer, you're flat again.

And this is the nature of the business that you're really in.

And if you're curious, what experience do I have with e-commerce?

Well, I'll give you two.

So first off, Prestige Labs was a physical products business.

We sold through a brick and mortar distribution base.

We also sold through an online store.

So we had both of those angles.

I had distributors, obviously our gyms, and then also any consumers could buy directly from the store.

So we had ads that were running as well.

And so both those elements were e-commerce.

In addition to that, the launches that we had for my last book, the world record-breaking, Guinness world record-breaking book,

This is literally e-commerce.

It's a physical product that gets bought through a store and then shipped out, like very straightforward.

And so the reason that this video is so important before I dive into all the other four is that most people think that there is something inherently wrong with their business when it is in reality, a feature of this business, not a bug.

And so the more you can zero in on, okay, if these are the big hairy problems that exist within the shape of my business, how do I put disproportionate effort on

solving these key foundational issues or problems to this model that will allow me to out-compete all the other people in my space that don't know this.

And I'm telling you, like, this is the sauce.