Alex Hormozi

Author note, only two ways to grow.

You will typically use three to five of them in naming a program or service.

Ben, the CEO of the charity, saw us looking lost and walked over.

When you swing, no matter how well you connect with the ball, the most runs you can get is four.

The brick exercise.

To simplify this concept even more, there are really only two ways to grow.

Right now, I want you to set a timer on your phone for 120 seconds.

If you can fit them all in, great, but it's likely the name will become too long.

He took me by the arm and introduced me to some of the other donors.

Get more customers and increase each customer's value.

What you need to do, think of a brick.

In business, every once in a while, when you step up to the plate, you can score a thousand runs.

These were all men who were older than me, donating $100,000 and up without a second thought.

Write down as many different uses of a brick as you can possibly think of.

The shorter and punchier the better.

Increasing each customer's value has two sub buckets.

All right, real quick.

If you are on this path to your first 100K, I want to make it faster and easier for you.

So it's a balance between brevity and specificity.

One, increasing profit per purchase.