Alex Hormozi

Oh, last thing, the product's gotta be exceptional because no matter what you do, you're gonna have all the best marketing in the entire world.

If you get someone to buy it and then it sucks,

Doesn't matter.

And as you scale these businesses, the cost of acquiring customers continues to rise.

And so the only thing that you have that's a compounding vehicle that can scale proportionally to increasing cost of acquisition is a referral word of mouth chain that does two things.

One is repeat visitors.

Like how many, what percentage of your sales are customers that are coming back because they really like the product?

And then number two, what percentage of those customers are bringing more customers?

And if you're like, well, what percentage is right?

It depends on the growth rate of the business.

So if you're growing by 1,000%, you're always going to have more new customers in the beginning.

What matters more in terms of you want to make this thing sellable is you want to be able to demonstrate that you look at this new cohort, how many of them are going to come by again?

If you can get 60%, 70% to buy again after the first purchase, you likely have a product that's pretty strong.

Real quick, I have a gift for you.

This is the $100 million scaling roadmap.

It's something that my team and I put 200 plus hours into building and breaking the stages of scaling into 10 steps.

All right, and so what we did is we broke down everything that basically got us stuck and what we did to break free at each level of the business.

And if you'd like to know what product, marketing, sales, customer service, IT, recruiting, human resources, and finance look like at the stage that you're currently at,

This is a free gift.

So all you have to do is go to acquisition.com forward slash roadmap.