Alex Hormozi

And more recently, it's kind of the reverse of that.

You look at like the Gymsharks, right?

They're almost all e-commerce and then they choose to open up these flagship stores in key locations that are brand additive.

Now, on a long enough time horizon, once brand awareness has been completely saturated for an e-commerce brand, then you actually open up stores all over the place because you remove the cost of shipping,

each of those markets because people actually go straight to the store and it increases their average order when they're in person.

And so the actual cost of acquiring the customer becomes rent divided by sales per month.

kind of cool.

And so that's what happens at the ultimate scale level that many brands don't get to.

And some of them just choose not to do that because it's super capital intensive.

But at some point when everybody already knows who you are, you just want to make it even easier for them to buy.

And so that is the ultimate version of an e-commerce brand and how you do it right.

And

It takes years to build that level of brand, but you can scale revenue incredibly quickly.

And I'll add one last caveat, which is that you have to be an absolute savage email marketer.

And so the amount of backend, the iceberg underneath of here, that exists in terms of messaging, different process flows, the campaigns that you're running, attribution, so that you can see your true metrics.

I think some of the best marketers in the world are here.

And it's because, to be fair, once you have a killer product,

It's, you know, back end dweebs that we're gonna, you know, they're gonna be working on making sure that we have enough product.

You can hire the people who can make sure the cashflow is there, all that kind of stuff.

But like the best, I think some of the best marketers in the world are e-commerce marketers.