Alex Hormozi

Given a 10% chance of 100 times payoff, you should take that bet every time.

Here's the simplest formula I've come up with for this process.

Multiple variables, known and unknown, dynamic conditions, multiple answers.

We saw $10,000 scotches, $500 cigars, pre-released items from major brands that wouldn't be available to the public until months later.

Magic Headline Formula MAGIC

But you're still going to be wrong 9 times out of 10.

If you want to grow, you've either got to sell more clients every month while maintaining suitable margins, or have them be worth more by increasing the profit per purchase or number of times they buy.

As such, I want to do an exercise with you right now that will engage the part of your brain that you will need to use in order to make something magical.

We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs.

M for Magnet, A for Avatar, G for Goal, I for Interval, C for Container.

And of course, the most expensive cuisine you could imagine.

The difference between baseball and business, however, is that baseball has a truncated outcome distribution.

Important.

Layla and I were just soaking it all in.

I call it the brick exercise.

Not all these components are mandatory.

It was a wonderful night.

That's it.

Don't worry, it will take 120 seconds.

We definitely felt like cool kids.