Alex Hormozi

Example, if I sell 10 clients a month and a client is worth $1,000 to me over their lifetime through average cart value times number of average purchases,

The fundraiser was $25,000 per ticket to attend, with an invite list of only 100.

But I had roommates that I spent, I was paying like three or $400 a month for a very long time while I was beginning my business, and started to actually make real money, and I still stayed there.

If you've put together a bundled offering, you're still ultimately going to be doing the same things.

Not only that, convergent answers are binary.

There was a red carpet and all.

They're either right or wrong.

Every year, the fundraiser culminated in a big auction for memorabilia and items some of the business owners in the audience gave away for charity.

The work you do, the services you provide, and the products you offer will remain unchanged as the name shifts.

With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others.

Now, the next thing is gonna be your car.

then my business will cap at $10,000 per month, aka 10 times $1,000.

Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right.

So if we think about expenses,

Ideally a paid-off clunker is the best way to go if you can't you want it to be as cheap as humanly possible But ideally just pay off your car so you don't to think about it again Alright, so that comes your food your car your shelter and the reason that this is so important for us to basically stack up this Cash flow because you're working and making money, but right now you're probably spending all of it So it's like we need to make this we need to decrease it from the downside So we have this cash flow this fluff that we can start spending and reinvesting in getting more skills Which I'll talk about in a second

Again, we're simply changing the wrapper.

Cool, right?

We walked around looking at the entertainment stations purposely devised to get donors in the giving mood.

Here's what life presents us for divergent thinking.

Taking new clients per month times $1,000 lifetime value equals $10,000 per month in max revenue.