Alex Hormozi

There are a lot of variables and a single answer.

Three, get them to buy more times.

We are taught all our lives in school to think this way.

Old guys with young, scantily clad girls.

That's it.

Everything about that was true, minus the candle.

Over time, you can rename the offer to refresh it.

Sure, there are lots of ways to acquire customers and zillions of ways to increase order value and purchase frequency, but simply put, that's it.

A-list actors, celebrities with millions of followers who were recording themselves as they arrived, talking to their iPhones to their audiences.

And pro tip, if you sleep with a fan on your face, you can't hear anything.

That's because it's easy to grade.

This one concept will get you leads forever.

But life will pay you for your ability to solve problems using a divergent thought process.

I mean it, so pay attention.

So, you know, if you have to deal with it, that's one way to do it.

We are not changing the actual offer.

Those are the only three ways to grow.

And us.

In other words, think of many solutions to a single problem.

We are only changing the wrapping paper.