Alex Hormozi

You'll make a left, then security will escort you the rest of the way.

Most people don't even notice an offer the first mention.

When I was beginning my journey, I was splitting a bedroom in a six bedroom house with one guy just in that bedroom.

The security guard talked into his walkie-talkie to the next post down the road, signaling our car was approved.

Couldn't do this without you and wouldn't want to.

Since you can't hire 4.4 reps, you decide you must have 5.

That's why you need to create new creative videos and images and new hooks, stories, and copy around the same offers.

You make waking up every day worth it.

And since you have 3, you hire 2 more.

Pulling in front of the estate was like entering a Bond movie.

Thank you for being unapologetically you.

As in like every night we'd stare at each other and I'd be like, good night, John.

You're a down motherfucker.

You can still use offers for a long time, but when we're talking about years of use, not months, offers can eventually fatigue.

Lamborghinis, Bugattis, Ferraris, and brands of cars that are too expensive to even speak of.

And he'd be like, good night, Alex.

Math problems are convergent.

To Trevor.

you're the best friend a guy could ask for thank you for spending hours upon hours beating up the ideas that became this book with me it would not have been half as good as it is without your relentless drive for simplification and clarity eternally grateful for our friendship you make me feel less alone in this world cheers to becoming old and crotchety start here

And I'd blow out my candle.